Chef Boyardee Speeds Back into NASCAR with Landmark Daytona 500 Partnership and Fan Giveaway
Chef Boyardee, under new ownership by Brynwood Partners’ Hometown Food Company, has announced a multi-faceted NASCAR Cup Series partnership with Hyak Motorsports and KHI Management, sponsoring Ricky Stenhouse Jr.’s No. 47 Chevrolet at the Daytona 500 while launching its largest-ever fan giveaway of over 100,000 meals. This move signals increased marketing investments aimed at brand … Read more